We believe that every project existing in the world is a result of an idea and every idea has a cause.
Who We Are ?
We build strategy emphasizing authentic and essential messages that deserve the audience’s attention.
We work with passion.
We provide communication services with concrete and measurable results for our clients.
Our Fundamental Beliefs are Integrity, Authenticity and Commitment to customers.
The stormy world surrounding us opens new paths and creates new audiences.
The desideratum is adaptability.
In a constantly evolving world, our mission is to drive growth, build a winning reputation for our clients and protect them against risk.
We open the doors for our clients to Greece’s business, economic and political arena.
We generate ideas for the implementation of every communication strategy.
We collaborate with a network of high-skilled experts in Greece and abroad.
A SYSTEMATIC PROCESS OF ENVISIONING A DESIRED FUTURE, AND TRANSLATING THIS VISION INTO BROADLY DEFINED GOALS OR OBJECTIVES AND A SEQUENCE OF STEPS TO ACHIEVE THEM — (Source: Business Dictionary)
Before developing a strategy plan we develop an overview of the current circumstances. Researching political, economic, and social trends is the first step for designing a campaign aiming at convincing the audience. Analysing trends and tracking ups and downs guides us as we develop the strategy, targeting, and message.
People are continuously flooded with commercial and political messages.
The mass media provides information about the cost of living, everyday life difficulties, political and economic scandals – most of the issues are negative and disturbing.
In each of our campaigns we develop simple and easy-to-present messages.
– Messages that speak to the hearts and minds of people.
– Messages with an honest, positive, and essential content.
– Messages that have something new and compelling to say.
The mass media has the power to set the agenda for public debate and to lead public interest to specific issues. People collect information by the mass media, but are also influenced on how much attention they give to each issue. We insist on creating campaigns with a simple goal: to promote themessage. The message is always supported by an agenda of issues.
Our goal is to make this agenda the talk of the town.
Publicity is a powerful tool. Increasing visibility to the media requires effective storytelling, but also strong media relations. We know the media industry inside and out.
We understand what editors need and how to make stories interesting enough to become articles or features.
We hold long-term contacts at influential publications and pitch stories to the media.
Social media marketing
The Internet creates a new environment for our lives with mass communication being so democratic for the first time.
The Internet has developed its own means of communication, offering velocity, easiness, wide coverage and interactivity – at relatively low cost.
Websites, blogs,social networks, and viral campaigns are the new terms and the new tools for communication today.
Tools that we use along with the traditional ones.
Organizations and corporations often come up against unexpected events or new environmental circumstances threatening to dissolve their soundness, operations and good relationship with clients, vendors and the public in general.
We develop strategic plans adjusted to the particularities of the circumstances in order to limit damage and help the organization or corporation recover the soonest possible and turn crisis into an opportunity.
Executive media training
Is it more correct to talk about bad journalists or maybe executives with a bad track record in interviews?
An interview passing on the wrong messages can greatly harman organization or a corporation. Giving an interviewrequires training.
We train executives to control messaging,sidestep trap questions and bulletproof their public image when exposed to the media. We offer real-time workshops and tips to those who wish to polish their public image.
Many people believe that young people are not interested in public affairs or that they are not interested in participating. Yet this is false. They participate often and in an energetic way.
On-line networks bring together millions of people with common interests, such as fighting poverty or climate change.
We produce ideas for motivating youth and drawing young people to business.
Corporate social responsibility
Every individual, business, or organization takes its own share of responsibility towards society and the environment.
Promoting human dignity and the quality of life is a reference point for modern citizens and successful businessmen.
We put forth CSR actions and actively participate in their implementation.
Utilizing years of experience, we work with our clients to understand their ethos & the message they wish to communicate, then provide an unexpected, creative & unique event solution. With close collaboration and personalized attention, we create monumental and memorable events.
Contact us .
+30 210 6560942
8 Avgis Str. 14564
Kifissia – Athens, Greece